APAC Marketing Strategist

I build marketing engines that work across cultures, time zones, and tech stacks.

Based in Hong Kong, I've spent 3+ years scaling B2B marketing across Asia-Pacific—from organizing Mongolia's first tech summit to automating workflows that saved 800 workdays at Pfizer.

APAC Events
AI Automation
Product Marketing
30+
Events Delivered Across APAC Markets
800k
HKD Saved Through AI Workflow Automation
3M+
Video Views on Healthcare Content Series
10+
Markets (Vietnam, Thailand, Japan, Philippines & More)
Selected Work

From strategy to execution, here's what I've built.

Each project represents a unique challenge in scaling marketing operations across diverse APAC markets.

01
Odoo • 2022–2024

Scaling Events Across APAC

Orchestrated 30+ B2B events across 10+ markets, from Mongolia's first tech summit (100+ C-suite executives) to Bangkok's 1,500-attendee roadshow. Built a flexible framework that adapted to each market's business culture while maintaining operational efficiency.

30+
Events
1,500
Peak Attendance
10+
Markets
Read Case Study →
02
Pfizer • 2024–Present

AI-Powered Marketing Efficiency

Championed Generative AI integration into marketing workflows at Pfizer Hong Kong. Built prompt libraries, trained 40+ colleagues, and designed internal enablement programs that saved HKD 800k in agency fees while reclaiming 800 workdays across the team.

800k
HKD Saved
800
Workdays Reclaimed
40+
Colleagues Trained
Read Case Study →
03
Pfizer • 2024

Breaking Through in Healthcare

Produced Hong Kong's first-in-category disease awareness video series (30+ episodes). Managed full production lifecycle from agency briefing through Medical Legal Review approval to paid media amplification, achieving 3M+ total views.

3M+
Total Views
30+
Episodes
1st
In Category
Read Case Study →
04
Odoo • 2022–2024

Product Marketing for Multicultural Markets

Created localized sales enablement assets for B2B SaaS across APAC. Built a library of 50+ pieces (decks, brochures, email templates) adapted for regional business cultures, from formal Japanese pitches to startup-focused Vietnamese campaigns.

50+
Localized Assets
20-80%
Registration Lift
8
Languages
Read Case Study →

Cultural chameleon meets data-driven operator.

I'm Anh Nguyen, and I build marketing programs that actually work across borders. Over the past 3+ years, I've learned that the best APAC marketers are equally comfortable running formal C-suite summits in Mongolia and optimizing Meta ads for Bangkok's startup scene.

My career has taken me from scaling B2B events at a fast-growth SaaS company (Odoo) to modernizing marketing operations at a Fortune 500 pharma giant (Pfizer). What drives me? The messy, interesting challenges that live between strategy and execution.

I graduated top 2 from Hong Kong Baptist University (First Class Honors in Communications), but my real education has come from being on the ground—negotiating with vendors in languages I barely speak, troubleshooting AV issues 30 minutes before an event, and explaining AI to skeptical stakeholders.

Core Capabilities

Event Strategy & Execution

End-to-end planning for conferences, roadshows, and community meetups across APAC.

Marketing Automation & AI

Implementation of AI-powered workflows, tool integration, and team enablement.

Product Marketing

Localized sales enablement and GTM strategy for diverse cultural contexts.

Content Production

Video production oversight, copywriting, paid social, and omnichannel campaigns.

Let's build something together.

Whether you need someone to lead your next APAC campaign, automate your marketing operations, or bring fresh thinking to product marketing—I'm always open to interesting conversations.